The impact of shorter clips
The evolution of commercial film production continues to evolve. When we first began producing commercial clips some 10 years ago the emphasis was on longer clips with all of the messaging in one place. As technology has improved and attention spans have decreased we find here at Cloud Nine that the clips which have the most impact and return for our clients are generally about 1 minute long. This length also maximizes the marketing reach while occasionally minimizing the need to produce such an in-depth clip.
It’s all about sharing now and our clients are finding that shorter clips can really obtain a more focused goal and market their business or service much more effectively in the process. Have a look at a our samples page for an example of this “shorter is better” philosophy!