Cloud Nine Creative Inc., celebrates significant expansion with US-based sister company, Cloud Nine Omnimedia (CNO), and the launch of Cayman Vows Magazine
PALM BEACH, FLA., August 24, 2016
Cloud Nine Creative Inc., the Toronto-based company that owns WedLuxe Magazine and produces The WedLuxe Show recently announced the incorporation of a US-based sister company, Cloud Nine Omnimedia (CNO), a second office in Palm Beach, Florida, and the launch of Cayman Vows Magazine.
Capitalizing on a ten-year track record of success and growth with WedLuxe, the Florida-based Cloud Nine Omnimedia division will publish custom content publications for brands, hotels, and tourism boards targeting the lucrative and fast-growing luxury and UHNW weddings and events market. Multimedia marketing, PR, graphic design, and award-winning film production services will be offered in tandem and as separate services.
In July 2016, CNO finalized a two-year contract to create and publish Cayman Vows—a print and digital publication with North American-wide newsstand, online and social media distribution. Produced in partnership with the Cayman Islands Department of Tourism (CIDOT), Cayman Vows will promote the world-class wedding and honeymoon services and products within the Cayman Islands by featuring real weddings, styled shoots, articles, and personality spotlights. The strategic content will help to position Caymanians as experts on the world stage. Readers will be inspired to choose the Cayman Islands for their wedding or honeymoon, and they can use the magazine as a resource to contact featured event professionals, venues, and on-island providers.
Cayman Vows will launch officially in early 2017 under the direction of CNO partners Angela Desveaux and Bruce Patterson. Additional staff will work for the US company. Angela, the founder, and editor-in-chief of WedLuxe will be responsible for creative direction, editorial, production, and marketing of the project while Bruce, co-founder and publisher of WedLuxe will oversee distribution, circulation, and advertising sales. 40,000 copies will be distributed across the USA and Canada. Digital roll-out will include an online edition, a corresponding blog and active social media presence on Facebook and Instagram.
The project provides CIDOT with an interactive, content-driven, tangible, and measurable method of marketing the breadth of product and services “on-island,” while showcasing the unmatched natural beauty of Cayman.
With over 350,000 North American couples alone choosing destination weddings each year, Cayman Vows Magazine aims directly to impact the purchasing decisions of the 13 billion dollars (a year!) destination wedding market.
“This is one of the most exciting and creative projects we’ve embarked on to date,” said Angela Desveaux, partner, Cloud Nine Omnimedia, and founder/editor in chief, WedLuxe. “This project combines our core strengths–– business development, ideation, design, production, and curation of impactful content with our marketing, publishing, project management, and social media expertise. Content marketing––whether through print, digital, or social media––is a contributing factor in how destination wedding consumers become informed and ultimately make purchase and planning decisions. We will be working closely with CIDOT and as many on-island businesses as we possibly can, from development through production to ensure a world-class publication capable of promoting all that Cayman has to offer; such as the top-tier resources, convenience, versatility, amenities and “Cayman kind” hospitality. There are many beautiful stories to tell and immense talent to promote. We look forward to creating real, measurable results with this project.”
Operations of WedLuxe Canada (and all current staff) will remain headquartered in Toronto, Canada. The company is committed and invested in the long-term, continued success of the original WedLuxe mandate; to provide high-quality and regionally relevant 360-degree marketing services for advertisers and contributors in the luxury wedding and events industry. At the same time, providing exceptional inspiration and trend-forecasting for upper-income engaged couples and the B2B community, through original or curated content via targeted, extensive distribution methods across traditional and new media platforms.
After the launch of Cayman Vows, Cloud Nine Omnimedia aims to globally expand WedLuxe to service the rapidly-rising luxury destination weddings and honeymoon market catering to high net worth and UHNW individuals.